Matt Nelson
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Amazon - Invent & Simplify

 

Amazon - Invent & Simplify

 

This video is a visual experiment, created to test and optimize Amazon UX Lab’s workflow between Sketch and After Effects. It was created as a single piece of content to showcase Amazon's culture and creativity. Original audio created in Ableton Live.

 

Role

Design

Animation

Audio / music

 

The final video was featured on Amazon Design’s Dribbble page.

 
 

Visual Development 

 
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Early typography tests. I was trying to find something light and sophisticated.

 
 
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Moodboard imagery from other artists. I was inspired by geometric designs with soft drop shadows and frosted glass.

 
 

I created the full layout in Sketch using icons from Amazon’s design library, One Design.

 
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Animated icons from Amazon’s design library.

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Credits

 

Client Amazon

Design, Animation, and Audio Matt Nelson