In 2018, Apple was heavily focused on releasing new AR content on the App Store. To showcase new AR games and features, the App Store editorial team decided to release a new series: AR App of the Day. My role was to create animated loops for the series. The goal was to grab reader’s attention and repackage developer assets in a compelling design.
Using the Apple AR icon, we developed two options for the animation: a full screen expansion, and a simple looping icon in the upper left corner. This would give us flexibility to choose an approach for each story that would best suit the developer assets and style.
