Amazon - Invent & Simplify
This video is a visual experiment, created to test and optimize Amazon UX Lab’s workflow between Sketch and After Effects. It was created as a single piece of content to showcase Amazon's culture and creativity. Original audio created in Ableton Live.
The final video was featured on Amazon Design’s Dribbble page.
Visual Development
Early typography tests. I was trying to find something light and sophisticated.
Moodboard imagery from other artists. I was inspired by geometric designs with soft drop shadows and frosted glass.
I created the full layout in Sketch using icons from Amazon’s design library, One Design.
Animated icons from Amazon’s design library.
Credits
Client Amazon
Design, Animation, and Audio Matt Nelson