Over the course of a few weeks, I partnered with the folks at ZBiotics to create an educational video to share with their customers. Our goal was to create a piece with elegant design that would show customers how easy it was to use the ZBiotics drink.

My first step for producing this video was to design a storyboard. I started with rough sketches, and then created a high fidelity board that could be shared with the client. ZBiotics already had an established visual language for their brand, so I leaned into that as much as possible for the look and feel.

Visual language guide provided for ZBiotics. The delicate linework and colors gave me a lot of room to play with.

Example illustrations provided by the client. These were useful for defining the layout, line width and type treatment.

Rough sketches to get ideas going. I use these fast drawings as a blueprint before getting far into the details.

Client ZBiotics

Producer Kat Townsend

Storyboarding, Design, Animation Matt Nelson